Importance of Search Engine Optimization
When you type in something in a search engine say Google for example, have you ever wondered why the #1 result is there and what is the difference between the first result for your search query as say 10 million other results all linking to an article on a possibly different website. As the CEO of a search engine optimization company, I will tell you the reason.
For all search engines, content is the king. If your article has the answer to a question being asked, more than likely your website would rank among the top results. But what is the difference between a #10 search result and a #1 result even though both might have the answer to the query. The difference is keyword optimization and link building which comes with trust from other websites in your site. Finally, the site with the #1 result could have a smart webadmin who probably employed a SEO firm to help him rank high in search engines.
Why is ranking high important? Well, for starters it brings in traffic as research has shown that people do not click beyond the 2nd page for most part when they search for something on a search engine.
Read more on press release optimization here
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