After all the forecasts of Doom for the latest gaming machine out of the Sony stables, the PS3, seems to be a huge hit in Japan. At the worldwide sales debut of PlayStation 3, Sony’s newest console attracted dozens of media outlets and thousands of people willing to camp outside overnight for a chance to score the 60,000 yen game system.

Check out the video of the Sony PS3 launch by Ken Kutaragi. Keep your eyes peeled about 45 seconds in to see the biggest ever console-related brawl. Squeal piggy, squeal…

Minutes before the clock struck 7:00 A.M. on 11th November, and Sony’s new PlayStation 3 console would officially go on sale, a company representative addressed the crowd of media and the new face of early bird game console buyers.

“Everybody, the PlayStation 3 is the door to a new world of interactive entertainment,” the spunky Japanese rep trumpeted as SCE CEO Ken Kutaragi joined her on stage. As expected, all available stock sold out in the first few hours bringing a relieved reaction from Sony’s beleaguered head of games, Ken Kutaragi, who made an impromptu speech to crowds at Tokyo’s Bic Camera store

“I’m grateful that so many people are waiting for the PS3 … I hope you will enjoy the next-generation entertainment to your heart’s content,” spake the man know as ‘The Father of the PlayStation’.

For the launch of the PS3 in Japan, Sony has released only 80,000 PS3 units available or lower for the whole country, many of the stores decided that they just don’t have enough units to sell at launch and have decided to sell them through raffle drawings. For such stores, there were no huge lines formed. From the look of the lines at the remaining stores, in the video and the pictures below , it looks like there might be a lot of disappointed gamers in Japan as of now as the sony faithful turned out in droves. Check out the PS3 launch video and photos below

Video of the long lines before the launch promises to be the next biggest thing in search. So, how is different than any other search engine. is a visual search engine, allowing us to search for items by their appearance, rather than just text. Their theme could have been ‘A picture is worth a thousand words’ and it would be so true.

A lot of you might have been well aware of Riya. Riya was one of the first darlings on the web 2.0 world. It lauched with the objective to make facial and object search as simple and easy to use as text search.

What Riya used to be? Riya’s original theme was to use face recognition to make personal photos identifiable without explicitly tagging them or using labels. Riya’s method proved to be so popular that to date, they have over 10 Million photos uploaded by users in around 7 months. Comparing them to the most popular photo management and sharing application right now, Flickr took around 2 years to hit its 10 Million photo mark.

So what algorithmic prowess powered Riya? Riya performed its image recognition tasks based on a learning system which probabilisticly just learns whether the face is right or wrong. Keep feeding the system examples and achieve a base line to determine whether or not the answer returned matches the query performed. It also used contextual recognition to identify a face based on their nose, jewellery, clothes etc.

The switch from Riya to According to Riya’s CEO Munjal Shah, where represented the company web 1.0 effort, is their web 2.0 front. One of the reasons for their switch was that riya’s customer base did not search their own photos everyday. An equally important reason was that riya1.0 did not allow them to make any money out of it. Hence when they switched to, they are focussed on products which together constitute a $30 Billion online market.Imagine the power to be able to take this industry to a whole different level by allowing people to search for exactly what they want and not just describe what they want as they do through any other search engine.

Motive behind and how Riya managed to acquire it. is being built as a visual search engine, looking for things that are similar. fits the bill perfectly. As expected, was not a domain that was freely available. In order to acquire this domain, looking up the owner through whois or emailing him did not work. So they tracked him down to his address, left a nice bottle of champagne along with their contact info. That seemed to have done the trick as the guy calls Riya back and bought it out for $100,000. Other names which Riya considered for their new initiative was which was being quoted at $450,000. In the end, it was. This is a pretty smart move too with respect to search engine rankings as any query you type in say ” I really like the Halo Master Chief costume” and you can be sure, would be right up there with an answer to your query.

So, what is What are the brains behind it.. and what about the people behind this brain? Like is a visual search engine, the first on the web, where you can submit a photo as your query. Right now, for their initial launch, the search works best for aesthetic products such as shoes, shirts, jewellery, handbags. This is a feature lacking in most of the search engines out there as it is something that can’t be described in text… stuff with designs, china patterns in anything less than a paragraph. They are launching with about 200 merchants such as Amazon, eLuxury,, ShoeBuy, Zappos etc and about 2 million unique products. However, expect this number to significantly grow within the next couple of weeks. They are launching with 1000 cores or 250 servers with 16Gigs of RAM on each of these machines to handle the tremendous amount of image processing. This huge amount of processing power is needed because like also lets you dig into more details of a picture which compare a section of the visual signature of each product and then compare it against other sections of each product. Say, you like the buckle of a handbag, you can then go search for other similar handbags which have that kind of buckle. Also, when people start uploading pictures for comparison, image quality does matter. The system also has a full text based search engine too, you can drill down by brand name too if you so desire.