Marc Ecko wants to promote his roots and love for graffiti and we end up with some extremely creative advertising. Digital citylights are created that consists of an LCD and a bluetooth interface. People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own.
This cool new concept is being promoted in Germany and in case you are wondering, a citylight is another name for those vertical human size outdoor boards.
I think it would be a lot more practical if it had a cheap touch sensitive panel under the glass. Drawing graffiti with you hands and finders is less involved than syncing bluetooth devices, and i think a lot more fun. More people would be inclined to try. If someone saw this and walked up to it only to find out that they had to pair/sync their bluetooth phone, they might walk away.
However, this is still very very cool. Using a bluetooth connection to make your phone simulate a spray can is awesome and a brilliant concept of crossing art with technology.
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Source [ Marc Ecko Clothing ]