Yahoo! launches a brand new and improved shopping site

Yahoo! shopping is now easier than ever with the launch of its newly redesigned shopping site. While Google’s shopping site Froogle , applies the power of Google’s search technology to one very specific task: locating sellers that offer the item you want to find and pointing you directly to the place where you can buy it, Yahoo shopping is the much more traditional shopping site where people can search for almost 70 million products organized by merchant, brand, popularity or price.

This newly redesigned site boasts of a more snappier look integrated with lots of new tools and personalization features – just in time for the holidays. The improved interface helps its consumers to find and compare products easily, and features a new Bargains Center where they round up sales, coupons, free shipping offers, rebates and more from across the Internet.

Yahoo! Shopping has also added the integration of Yahoo! Answers throuhout the site, allowing buyers to tap into the experience and advice of other online shoppers for real world advice and other product recommendations to help them make more informed purchasing decisions.

Yahoo shopping link

“When we asked people, as part of our research, what they wanted from Yahoo! Shopping, it boiled down to three things: a great deal; learn from other people’s experiences before they buy, and find products quickly and easily,” said Chris Saito, senior director at Yahoo! Shopping. “Our new Bargains Center, Yahoo! Answers integration, and improved shopping search make it easier than ever for consumers to find the best product at the right price.”

A recent Yahoo! study found that 60 percent of Yahoo! Shopping users consider themselves bargain hunters. With the new Yahoo! Shopping Bargains Center, shoppers can easily find all of the gifts they are looking for at the best possible price, without having to visit multiple stores or websites. The Bargains Center is a one-stop shop where users can find sales, coupons, free shipping offers, rebates and more. Consumers can search by merchant, type of product or item popularity to find what they are looking for, as well as search coupons by merchants to find bargains from their favorite brand or retailer. In addition, users of My Yahoo! can add the Popular Products and Deals module available on Yahoo! Shopping to their My Yahoo! page.

So, dig in and check out what’s there!