“Zeroes” is roughly a two-minute video spoof the the hugely popular Monday Night Series “Heroes”. There is a familiar voice spoofing the actual promotion video of “Heroes” as shown belowhttps://www.youtube.com/watch?v=MBwEd_g62Hk
The spoof is the brainchild of Vince Manze, NBC’s marketing guru who admitted it to Variety that he created the spoof as an experiment . The two minute viral video however contains no references back to NBC or Heroes. It is a funny video about regular people with “pointless abilities”. This promotional viral video cost NBC only $17,000 but I am sure drove a lot more people into buying the DVD or keep current viewers with enough material to keep them distracted while Heroes takes approximately a 1 month break.
“It was an experiment. We wanted to see how far we could go, and we wondered if (auds) knowing we did it would be a detriment. People don’t want to feel as if they’re being intruded upon,” Manze says. “When they find out it’s from us, it’s like, ‘They fooled us.’
Watch the full viral video of “Zeroes” below